KIRUBEL ALEMU.

Digital Marketing Head

• Lead digital marketing efforts for Sancho Liquors and Sancho's Real Estate PLC, overseeing a team of 5 and consulting firms.
• Tasked with creating and managing social media platforms, developing comprehensive digital marketing strategies, and building a social media presence for both companies from the ground up.
• Spearheaded initiatives to establish brand identity, increase visibility, and drive engagement across various digital channels.
• Collaborated with cross-functional teams to align marketing efforts with business objectives and ensure consistent messaging.
• Implemented data-driven approaches to optimise campaigns, enhance user experience, and maximise ROI.
• Manage and oversee website creation and optimising SEO.

Digital Project Manager

• Planned and executed events, workshops, and fair participation to promote youth empowerment initiatives, oversaw logistics, and assessed post-event success.
• Led a dynamic digital marketing team, setting goals, providing incentives, and evaluating performance.
• Prepared budgets and estimates for program costs, contributing to the development of comprehensive campaign plans.
• Tracked program budgets, expenses, and campaign response rates, conducted post-campaign analyses to evaluate success against objectives and industry norms, and managed and ran 15+ successful social media campaigns.
• Provided monthly reports on social media activity and growth

Digital Marketing Consultant

• Provided expert guidance and strategic consultation to clients on digital marketing initiatives, including social media, content creation, and advertising campaigns.
• Conducted in-depth analysis of clients existing digital marketing efforts to identify areas for improvement and proposed tailored solutions to enhance performance.
• Developed and implemented customized digital marketing strategies with a focus on brand visibility, audience engagement, and conversion optimization.
• Delivered over 20 highly successful training sessions on topics such as social media marketing best practices, content optimization, and advertising campaign management.
• Collaborated with the Socioll.ly DM team to stay current with industry trends, emerging technologies, and innovative marketing strategies, ensuring clients received cutting-edge solutions.
• Analyzed website and social media analytics to identify trends and opportunities for improvement.
• Developed a comprehensive style guide that improved design consistency across all products.
• Created and managed condensed content calendars for rapid deployment on various social media platforms, ensuring quick and effective engagement.
• Collaborated efficiently with cross-functional teams for rapid and integrated social media campaigns.
• Identified and engaged with influencers and brand advocates promptly to amplify the reach and impact of social media campaigns within the short contract duration.

Digital Marketing Consultant

• Assisted in developing and implementing digital marketing strategies resulting in increased web traffic and lead generation.
• Created SEO-optimized content for blog articles, website pages, and social media platforms.
• Collaborated with the content team to ensure brand consistency and messaging alignment.
• Conducted keyword research and implemented on-page SEO techniques to improve organic search rankings.
• Monitored and analyzed website analytics to identify areas for improvement and optimization.

• Developed responsive and visually appealing websites using WordPress.
• Customized and modified WordPress themes to meet client requirements.
• Integrated and configured WordPress plugins to enhance website functionality.
• Managed and updated website content using the WordPress content management system.
• Performed routine maintenance tasks, including updates to WordPress core, themes, and plugins.
• Optimized website code for speed and efficiency, implementing best practices.
• Collaborated with graphic designers to implement design elements seamlessly.
• Developed custom functionalities and features using PHP and relevant technologies.
• Identified and resolved issues, bugs, or errors in the WordPress environment.
• Provided client training on WordPress usage and offered ongoing technical support.

Social Media Manager

• Managed the company's online presence by regularly updating the company's website and social media accounts.
• Developed benchmarks for social media programs to measure their success.
• Monitored and managed social media accounts to ensure a positive brand image and respond to customer inquiries.
• Monitored key metrics and performance to identify trends and opportunities for improvement.
• Overall, responsible for managing the company's social media accounts
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